Press Release Basel 2013
Braun Watches, Clocks and CalculatorsBasel Fair press release - April 2013
Prestige analogue watch – BN0095
Following the success of the Braun Prestige digital watch last year, the new German made Braun Prestige analogue watch has been rewarded with four iF awards and four Red Dot awards in 2013. The case of this watch is carved of one single block of steel. The one-piece’ construction eliminates the need for a case-back and in turn removes the element of potential leakage. The Swiss movement is mounted into the case from the top before being covered and sealed by the sapphire crystal, allowing the Braun designers to taper the bottom part of the watch elegantly and attach the band lugs in such a way that is not possible with conventional watch construction. Implementing new technical solutions for the benefit of functionality has always been an important part of the Braun design tradition.
Grey analogue and digital clocks – All clocks
The Basel Fair 2013 will see the launch of Braun’s new titanium grey analogue and digital clock range. All of the analogue clock range have been produced in this stunning grey colour. The digital collection has gone a step further. The current models are produced in grey, but the clocks have a positive LCD display rather than the existing negative display, giving the consumer even more choice.
New analogue clocks – BNC011 + BNC012
Braun clocks announces the launch of two entirely new analogue clock design concepts at the Basel Fair 2013. BNC011 (The Switch clock) is inspired by a light switch and has a unique and intuitive switch concept to turn on/off the alarm. BNC012 (The Cut clock) is a beautifully designed, clean and simple analogue clock which has been designed to look like it has been cut away from a cylindrical tube.
Digital weather station clock – BNC013
The new Braun digital weather station clock has been immediately recognised as a design icon by receiving two gold iF awards and two Red Dot honourable mentions in 2013. This clock reinvents the traditional weather station. Its beautiful form has been created to be a show piece in the home, whilst the unique customisable interface is truly a pleasure to use.
Digital wall clock – BNC014
The new Braun digital wall clock has been on sale since the end of 2012 to great success and now has its first official showing at the Basel Fair 2013. This square clock has a superior reverse LCD display which shows the time, alarm time. date, day of the week, indoor temperature and indoor humidity. The clock has a folding table stand which makes this an all-round desirable and practical product.
Digital projection clock – BNC015
The Braun digital clock range will be extended further with the development of a motion activated projection clock. This clock has taken its design heritage from the award winning Braun BNC009 alarm clock. The user can turn the projection on/off by waving their hand overthe projection sensor and the cleverly designed side-arm tilts 180 degrees for user customisation.
ET66 calculator re-launch – BNE001
Last but not least, the Basel Fair 2013 will witness the re-launch of the iconic ET66 calculator. This calculator is a replica of the iconic Braun ET66 version 2. All operations are carried out by using convex circular buttons. The Braun ET66 calculator is considered a quintessential example of the "less but better" philosophy.
IF – BNC009, BNC010, BNC013, BN0095
Red Dot – BNC013, BN0095
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