Due to website maintenance and improvements, any orders placed between the 23rd March and 2nd April will not be processed or despatched until the 3rd April. Apologies for any inconvenience this may cause, orders can still be placed as normal and we will still be responding to enquiries in the meantime.

Return of an icon.

In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.

1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.

As a celebration of the timeless appeal and iconic status of these watches, both have been relaunched, with every detail an exact match of when originally launched.