Return of an icon.

In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.

1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.

Fastforward to 2018, where these design principals are still at the forefront of many great design acheivements across various products, we introduce the newest model to the AW Collecection, the AW 10 EVO. A re-introduction of the aesthetic once created by Dietrich Lubs, with characteristics suited for today's ever changing world fused into one model.